Category Archives: Marketing

Email Marketing in Canada – Small Businesses and CASL

By Ian Ross

If you do business online with Canadians, you need to keep the country’s recent CASL legislation in mind.  You may have heard of it – or even attended the odd web seminar – but many still are clueless about the law, largely because it goes significantly beyond the norms of email opt-in compliance that are the standard in most other countries.  With small and microbusinesses relying so heavily on email marketing, it’s wise to pay attention.

Starting a Catering Business

A catering business is commonly hired to provide food and beverage services, at events such as corporate festivities, retirement parties, and weddings. However, there are a lot more avenues in the food catering industry. There are large entities like retirement homes, correctional facilities, and health care facilities, which can serve as a customer base for a catering business. The catering business in the U.S. is projected to grow by 10%, on an average, from 2008 to 2018. So, this is a lucrative business opportunity for those who wish to pursue it.

Acquiring contact data for a direct marketing campaign

By Neil Cavanagh

Direct marketing can be a great way of targeting new prospects or to tell customers about new features to the services or products that your company provides, but to begin you need to build a list of those prospects that you wish to target.

Getting Your Wholesale Business Started

The setup process of a wholesale business may be difficult for those who have no previous experience in the field, but it is one of the cheapest and easiest businesses to start. One can consider numerous different options. While some wholesale businesses need stock and physical premises, some others can be operated entirely online, without the need to pre-purchase the items on the inventory. This means that you can start your own wholesale business easily, quickly and with barely any capital investment. Here are a few things you must consider before setting up your enterprise.

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