Tag Archives: Email Marketing

Email Marketing in Canada – Small Businesses and CASL

By Ian Ross

If you do business online with Canadians, you need to keep the country’s recent CASL legislation in mind.  You may have heard of it – or even attended the odd web seminar – but many still are clueless about the law, largely because it goes significantly beyond the norms of email opt-in compliance that are the standard in most other countries.  With small and microbusinesses relying so heavily on email marketing, it’s wise to pay attention.

Acquiring contact data for a direct marketing campaign

By Neil Cavanagh

Direct marketing can be a great way of targeting new prospects or to tell customers about new features to the services or products that your company provides, but to begin you need to build a list of those prospects that you wish to target.

The Role of Online Marketing in Home-based Businesses

The Internet has emerged as one of the most important means of marketing for all kinds of businesses. Individuals interested in setting up their own home-based business can now easily promote their services and/or products, thanks to online marketing. Online marketing can play a crucial role in determining the success of your home-based business, and it is vital to use the right platforms to advertise for your business. Following are some online options that can help your business grow from strength to strength.

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